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"Don't forget to breathe!"

A Yob review? This is so pointless.

Stop reading.

It’s like staring at the full moon on a clear and warm summer night as it reflects across a still and glistening perfect ocean, and stating…”looks alright”. Words will forever underwhelm in any attempt to describe this experience.

Yob are a rarity in a style that is saturated with pretenders and fakers. They are an elemental experience, unique and with a purity that will bind your own raw heart with resonating emotional impact. They are not something that can really be conveyed to those who haven’t yet attuned to their frequency .

So why bother writing this review of Yob’s latest opus, the deliciously titled Our Raw Heart? Well, in the hopes that some poor soul who has so far steered around the Yob cloud to take a BIG lungful, and take it down deep.

One does not merely listen to Yob…one experiences them.

Yob is love.

How’s it sound ?

Paradoxical, organically grown, texturally rich riff propulsion. What?!?

Yob’s sound is riddled with the standardised tropes of modern doom…to many, on first listen, it might not be clear why they are in a league apart. The lethargic, loping rhythms. The down-tuned guitars. The contrasting melodic passages. The innately modern production. Been there, done that, got the t-shirts.

Then it seeps into your brain. The unusual inflexions at the end of riffs, the haunting mournfulness of the vocals, the way the drums follow the rhythm rather than anchor it, and the omnipresent shroud of lysergic laced bass cushioning the whole sound.

Each song is an epic crafted as a journey and experience that continues a tradition Yob have long been honouring. You will find yourself entranced, stoned by the sonic textures and rolling rhythms, swaying in time…only to exhale as the final chords of each song ring out.

This is the definition of doom in sonic form. Resonant and full yet with that feeling of emptiness and loneliness at its core…lost yet hopeful, angry yet at peace.

Paradox given form.

Yob is love.

Why is this album worth listening to?

Are you here for riffs, good times, healing solidarity? It doesn’t matter.

Yob have created something that really does hold appeal for anyone who appreciates music that emotes.

If you are a Yob fan you won’t be reading this. You’re already deep in the groove.

If you aren’t a Yob fan it’s hard to think of a bigger reason than this:

…this is real music, with a heart and soul far beyond the cartoon-like trappings of much modern music…doom included…so put away your preconceptions of genre, band name, label, visual aesthetics and just let it take hold…

Yob is love.

In what situation you should listen to this album ?

Stage 1: This is an album that is at first best sampled and absorbed in the all-enveloping embrace of big speakers and ideally a spinning platter of vinyl goodness. Failing that, headphones and a solitary walk.

Stage 2: This really is a momentous release and those first few plays are an experience to be savoured and appreciated. Take your time. Drink and breathe.

Stage 3: You’ll soon find that an addictive resonance sets in, and beyond that it’ll be time to share this with like minds…eyes closed, speakers cranked, sensory enhancements lacing the ringing chords and thudding waves of bass with almost tactile attraction.

This is the sort of record that invokes a knowing slow nod and smile between those it connects. Welcome to the world of Yob.

Stage 4: Prepare yourself for one of the most enthralling live experiences you’ll ever witness.

Don’t forget to breathe!

Yob is love.